Written by Andre Alexander
{New Prius Dazzle World}
Only need about 2 weeks after its official launch (May 18, 2009), New Prius has been recorded as a best-selling car in Japan with total sales reaching 10,915 units, about five times the previous month. This figure is higher than the sale of the Honda Insight in April and the peak position with 10,481 units in May, but was the third place with sales of about 8 thousand units.
* Data from the Japan Automobile Dealers Association
New Prius orders flooded the market since the Japanese know the presence of a third-generation plans hybrid vehicles are selling in the world. Currently, around 110,000 bookings have entered the New Prius, and is expected to be met around in November, in line with TMC plans increase production capacity of the Prius to 50,000 units per month in 2010.
"The success of the New Prius was supported by the image and popularity as a best-selling hybrid vehicles during the last 10 years (the Prius was first introduced in 1997), in addition to external factors such as new tax policy in Japan for environmentally friendly cars," said Johnny Darmawan, president director of PT Toyota -Astra Motor, the rate of achievement is the New Prius. "Attention and the real concern of the government's proved a big role to the success of our efforts as producers in improving the use of environmentally friendly vehicles."
Toyota's efforts to promote the use of environmentally friendly vehicles is also done globally. As Toyota to borrow and education to educational institutions, government, community leaders and others, in other parts of the world hundreds of hybrid vehicles Toyota Prius base model is also leased to government agencies and companies, for example in Japan, America and France. New Prius was launched in America in late May 2009.
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